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XCELL RACING TEAM
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Rusty Mirth
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Rusty began his racing career in Austin,Texas at the age of 16. While in the service with the US Marine Corps,he raced in the street stock class in Savannah,GA at Ogolthorpe Speedway. Upon returning to Austin, Rusty began racing the super stock class and took the checkered flag 4 times in 1997. Currently, Rusty, at the young age of 29, Races the limited late model class at Thunder Hill Raceway in Kyle,TX. Rusty studied Automotive Engineering and is married with an eleven month old daughter. A competent and experienced driver, Rusty plans to take Xcell Racing to ARCA for the 1999 racing season with NASCAR in mind for the near future.
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Motorsports is the fastest-growing sport in America. It is a passion shared by millions of people who closely follow the racing circuits every week. Its immense popularity has propelled the sport into a vibrant and thriving business (over $15 billion), as well as a favorite pastime throughout the country. The surging popularity of motorsports has created great sponsorship opportunities unmatched by any other sport. All racing series have overwhelming spectator support, making motorsports the most viewed sport in America. Due to this wide consumer appeal, corporate sponsorship has grown multi-fold over the past decade. With an effective business and marketing venue, motorsports provides a dramatic, exciting and memorable backdrop upon which to build successful business enterprises.
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Motorsports Marketing
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Demographics for ARCA
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Sponsorship of an individual ARCA race team provides an exciting means of sponsor identification. the race cars themselves inevitably become the focus of attention, creating a high visibility marketing vehicle- a rolling billboard. With a 71% male/29% female attendance ratio and almost 16 million television viewers a year ARCA is one of the fastest growing series in America. When asked if they would attend another race 84% said absolutely, 15% said probably, with only 1% saying probably not. Of those, 25% earn incomes of over $50,000, 19% over $40,000, 17% over $30,000, 13% over $20,000, and 9% over $75,000. 75% say they are highly influenced by the teams' sponsors. If your company is interested in sponsoring an ARCA team please E-mail me, if you would like to see more demographics use our link below for ARCA. Thank you for visiting our web site.
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Favourite links
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